In a bid to grab share from the swelling waves of low-price rivals, such as Temu and Shein, Amazon recently launched a bottom-dollar storefront aptly named Amazon Haul. The latest platform is now accessible from the mobile app from Amazon. Varying from clothes, home goods to electronics and beauty products, all these have been sold for under $20. The price point for it includes goods like a $1 eyelash curler and a $3 nail dryer.
Amazon Haul promises customers deep and crazy low prices and targets demand levels that have fuel the growth of cheap goods sellers like Temu, Shein, and TikTok Shop. It is, therefore taking its identical price to the shelves to compete and will ensure all items sold under Haul are authentic, safe, and less aligned with regulatory standards. According to Dharmesh Mehta, VP of Worldwide Selling Partner Services at Amazon, ultra-low prices will indeed be offered by Amazon in partnership with its partners and made more refined based on the feedback from customers as this platform evolves.
A part of the moves to make its offers more attractive is free shipping on orders worth more than $25, but smaller orders will pay $3.99 for standard shipping. Shipping times on items sold through the Amazon Haul generally are under two weeks, depending on the location of the customer. This, however, is actually a shift from how Amazon traditionally gained high importance ratings regarding fast delivery, because the company will instead lean on savings that will surpass the cost savings provided by the long wait for most customers.
For the company, Amazon Haul does not adhere to its conventional method of delivering within the shortest time possible. Instead, it has employed a strategy that is more akin to that of their counterparts back in China. Most of the products sold on Amazon Haul are shipped directly by manufacturers from China. This will give the firm an opportunity to keep the costs extremely low. It, however, restricts returns for any item that retails at $3 or less, a means of offsetting other costs of less-valued goods.
This would position it in a more competitive place as it rolls out Amazon Haul in the e-commerce market’s low-cost, direct-from-China section. This, in that sense, is an expression of how adaptable Amazon has been in recent years towards competition rising from newer and fast-growing online retailers.
